FTC sues Tinder owner Match Group for placing fake ads

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Op-Ed: Fake AI people won’t fix online dating

At Match we want to ensure that you have a safe, friendly experience on the site. Remember that on Match you you are fully in control of your search and can choose to take things at your own pace. The approach that members take to get to know you will always vary.

The Federal Trade Commission sued the company behind the dating site Match.​com on Wednesday, saying it had used fake advertisements in.

Or maybe it was a bot? The U. Federal Trade Commission on Wednesday announced it has sued Match Group , the owner of just about all the dating apps — including Match, Tinder, OkCupid, Hinge, PlentyofFish and others — for fraudulent business practices. According to the FTC, Match tricked hundreds of thousands of consumers into buying subscriptions, exposed customers to the risk of fraud and engaged in other deceptive and unfair practices.

The suit focuses only on Match. It knowingly profited from it. And it made deceiving users a core part of its business practices.

Live 5 Scambusters: FTC sues largest online dating site for playing role in romance scams

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suing Match, which runs such online dating sites as , OkCupid and Tinder, alleging it tricked customers with fake love interest ads.

Online daters beware: Next time you receive a love message from a stranger , you should probably curb your urge to respond. This week, Match. The lawsuit, filed against Match. The FTC contends that, in order to encourage users with free accounts to buy subscriptions, the dating site lured them with fake emails from nonexistent accounts. The agency estimated that, between June and May , Match. More than , of the targeted users signed up for paid services within 24 hours of receiving the message.

Scams involving dating sites and other romance-related services are the most common type of consumer complaints filed with the FTC. We get it: you like to have control of your own internet experience. But advertising revenue helps support our journalism.

lured romance seekers with fake ads, federal suit claims

So who am I to cast doubt on the trustworthiness of dating sites? Worse, the lawsuit says, when users complained or tried to get their money back, Match would deny it did anything wrong. I reached out to Match but no one got back to me. The company posted a response to the lawsuit on its site disputing the allegations. So I reached out to dating coaches who could bring me up to speed on the potential pitfalls of cyber courting.

We’ve developed industry-leading tools and A.I. that block 96% of bots and fake accounts from our site within a day and are relentless in our.

Match , the owner of Match. Could he be the one? Although Match sends these messages to users, it will not allow the user to respond to any messages or find out more about who is looking at their profile unless the user pays for a subscription. The FTC further alleges that the messages are actually from scammers and not love interests, and that Match knew this when sending the message to the user.

According to the FTC, many consumers fell for the scheme and paid for subscriptions in order to reply to emails of love interests, only to find out that the one on the other end was a scammer. Linn Freedman practices in data privacy and security law, cybersecurity, and complex litigation. She provides guidance on data privacy and cybersecurity compliance to a full range of public and private clients across all industries, such as construction, education, health care, insurance, manufacturing, real estate, utilities and critical infrastructure, marine, and charitable organizations.

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FTC sues owner of , Tinder and other dating services over ‘fake love interest’ ads

C hristopher Russell owned a small bar in Chesapeake Beach, Maryland, but, like a lot people these days, figured he had better odds hooking up online. Russell was soon browsing rows of enticing women. Shortly after creating his account, he got an alert that one of them had viewed his profile. Her picture, however, was blurred. In order to see more details and contact her, he had to buy credits.

But the experience was increasingly disappointing.

owned by IAC, for allegedly using fake love interest ads to trick consumers into paying for a subscription to dating site (AP Photo/Mark Lennihan.

Do you have questions about your vision health? A Pew Research Center study revealed that nearly 60 percent of U. But seeking romantic bliss online can have a major downside: Cyberspace is full of scammers eager to take advantage of lonely hearts. The con works something like this: You post a dating profile and up pops a promising match — good-looking, smart, funny and personable. This potential mate claims to live in another part of the country or to be abroad for business or a military deployment.

But he or she seems smitten and eager to get to know you better, and suggests you move your relationship to a private channel like email or a chat app. Over weeks or months you feel yourself growing closer. You make plans to meet in person, but for your new love something always comes up. Then you get an urgent request.

Online Dating Scams and How to Protect Yourself

Match Group, the company behind most of the major online dating sites, has been accused of luring people into paying for a subscription to its site with profiles that they knew may be fake. The complaint filed by the FTC says that Match Group’s sites would send emails to people who had signed up to create a free profile, but had not upgraded their accounts to paid profiles — which would allow them to see the person who had left it, and also read what they’d written.

Match Group would send emails, letting the person know someone had shown an interest in their profile, and encouraging them to sign-up to see who had “caught” their eye. Facebook just launched a new dating feature to complete with Match Group’s dating sites GearBrain. The problem?

of and other top dating apps used deceptive advertisements sues Match for allegedly conning users with ‘fake love interest ads’.

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. The FTC alleged that Match. It also alleges that Match relied on deceptive email marketing tactics whereby some users were coerced into signing up for the paid service under false pretenses.

The dating company intends to challenge the FTC in court, according to a company statement. According to the complaint, free Match. Match maintains that email messages exchanged by users have an extremely low fraud rate — less than 1 percent since Still, the online dating world is fraught with fake bots and spam accounts; over time, dating services have found algorithmic solutions to curb their proliferation. Tinder and its ilk — Bumble, Hinge, CoffeeMeetsBagel — are free for users, although there is the option to pay for them.

As Rebecca Jennings wrote for The Goods , these apps are applying to dating services the freemium pricing model used in online games. When it comes to online dating, however, the reason people choose to upgrade to the payment models are far more varied than with a typical gaming app.

How to spot a scammer

WTVF — If you haven’t tried online dating, chances are you know someone who has. Millions of people use these dating sites and apps to meet people. But, today, the federal government has now accused the owner of the biggest online dating service of misleading consumers and using fake ads to convince them to sign up. The company is Match Group which not only owns Match.

used fake romantic prospects to dupe users into subscribing, the FTC alleges Dating sites and apps are often used to perpetuate fraud, federal officials AD. In the world of online dating, Match is a heavy hitter.

By Nicolas Vega. September 25, pm Updated September 25, pm. Dating web site Match. Between June and May , close to , subscriptions were generated this way, the FTC said. And it withheld messages from those accounts to its members — while freely forwarding them to non-members, the lawsuit said. Between June and May , approximately If customers disputed the charges they incurred and lost the dispute, Match would still deny them access to the paid-for services, the lawsuit says.

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